While travelling to Argentina in 2006, TOMS Founder Blake Mycoskie saw the hardships faced by children growing up without shoes. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need.
TOMS is a lifestyle brand with giving at its core. Grounded in the One for One mission, every purchase has a purpose. Consumers are benefactors, philanthropists and activists that enable TOMS to help provide shoes, sight, water and more to people in need. To date, over 75 million new pairs of shoes alone have been given to those who need them.
With every product you purchase, TOMS will help a person in need. One for One.
TOMS can afford to do this by pouring less of their money into marketing and advertising, and instead relying on their customers or “supporters” to spread their message. TOMS business model has been making waves across the industry ever since they started out, spurring other fashion companies on to take a look at the authority they have and their own responsibilities.
The Chapar are proud to announce that we are now stockists of TOMS and can continue to spread their unique message!