The Chapar concept originated from a father and son who believed that the way men buy clothes is fundamentally flawed. Frankly, men don’t like to shop. They don’t like shopping on the high street and they don’t like shopping online.
Joe Middleton, a veteran of the clothing industry knew there must be ‘a third way’ and The Chapar is it. Personalised outfits delivered to your door.
The Chapar Man is serviced by a team of Personal Stylists who learn everything they need to know about their client. Clothes are selected according to an intimate profile and are tailored to suit a particular lifestyle.
The Chapar Man knows what he wants and now he know where he can get it.
Personal styling. No shopping.
The Chapar was the original courier. During the expansion of the Persian empire, which once ruled over a quarter of the world, the central powers situated in Babylon devised a system to efficiently deliver secret messages to strategic outposts.
In order to do this, a complex network of long distance horseback couriers were devised, who rode in a high-speed relay.
The system was created by Cyrus the Great, founder of the Persian Empire and later further developed by Darius the Great, as the royal method of communication throughout the empire.
Each “Chapar Khaneh” was a station located along the Royal Road, a 2500 km ancient highway, which stretched from the Sardis to Susa, connecting most of the major cities of the empire. The staging posts were originally made up of tents, hence our logo.
This route later became known as the Silk Road, the foundation for the major trading route between China and Europe.
The ride between each station could last up to 48 hours non-stop. Chapars became famous for their riding skills and courage. They often had to outrun or fight off bandits and enemy soldiers, as well as endure severe weather conditions.